by Betty Jean Bell
“WOMEN Rock “The Boy’s Club” of Internet Marketing”
I moderated this really amazing panel of uber successful internet marketing women in March 2010 at the monthly Internet Marketing Party here in Austin. My best friend, David Gonzalez, and his friend, Michael Lovitch, co-founded the event on September 9th (my birthday!), 2008. It is still going strong and now – it’s going national! Woot woot! Great event. Great speakers. Great people. Great fun.
I had a blast moderating and writing questions for this panel of women at the party and think that the invaluable information is important for you internet marketing Love Your Work Lifers. So, without further adieu… “Stealth Internet Marketing…. in Stilettos.”
In this fascinating panel of 6 superstar internet marketing wizard women, we explore: – how they’ve succeeded in a world that is often seen as a BOY’s Club (internet marketing space), – why marketing to women is NOT the same as marketing to men, and – how to market to women (even if you are a man) – even some pointers on how women can take their place in the mostly male dominated world of internet marketing. The featured women are: – Lorie Marero – Jeneth Blackert – Ricci Neer – Kate Buck – Heather Ann Havenwood – Vicki Flaugher and the panel is led by: Betty Jean Bell the party and panel was hosted by: David Gonzalez & Michael Lovitch, founders of The Internet Marketing Party This is a MUST SEE VIDEO!
Meet the Ladies – the Ladies!
Lorie Marero
The Clutter Diet: Organize online with the Pros
“I’m a Certified Professional Organizer® and author of The Clutter Diet: The Skinny on Organizing Your Home and Taking Control of Your Life. I’m also the creator of ClutterDiet.com, an innovative program allowing anyone to get expert help at an affordable price.
My organizing books and products are sold online and in stores nationwide. I’ve been a spokesperson for Microsoft, Brother label makers and FedEx Office, and I appear frequently in national media such as CNBC, Good Housekeeping, WGN News and Woman’s Day.
I was inspired to create The Clutter Diet as a way to take what my team knows and put it online to help lots of people at an affordable cost. There are so many people that need our help but can’t afford us in person!
Since both weight loss and getting organized are about making personal changes in your habits and lifestyle, I created a program to help people get organized that is modeled after the same successful programs people have used to lose weight. The diet metaphor seems to resonate with people, and it’s fun to lose “Clutter-Pounds.”
I have worked with celebrities, politicians, business owners, and other very interesting clients, organizing everything from chemistry labs to backstage tour cases. I’m regularly chosen as a presenter at NAPO (National Association of Professional Organizers) annual conferences, and I would love to talk to you about speaking to your group too.
It’s a true story that I saved up my allowance to buy a label maker in fourth grade, when other students started asking me to help organize their desks! Several years after graduating from Southwestern University in Georgetown, Texas, I entered the organizing industry with both corporate and domestic life experience.
As an active mother of two boys who has moved eleven times and has overseen the building of four homes, I bring many insights into residential organizing, household management, and relocations. I also really appreciate technology and its applications to everyday life.
Jeneth Blackert
Visionary Entrepreneur: Communicating Visions
Jeneth Blackert is the founder of Jeneth LLC, a strategic marketing group that provides online launches for experts and entrepreneurs. With a background in corporate marketing blended with her intuitive approach to business Jeneth LLC has created several cutting-edge business systems that deepen their client’s visions using innovative approaches and open marketing communications.
Jeneth LLC turns traditional branding and marketing on its head by using unique method to allow her clients to stand out in our noisy world.
Blackert is the author of several books and programs including Seven Dragons: A Guide to a Limitless Mind, Simple Marketing and her upcoming transformational chick lit novel Life’s Magic Seven.
Last year Blackert co-hosted The New Wealth Experience, a global movement inspiring people to claim their power, passion and prosperity. The event that impacted more than 30,000 people from all around the world.
Blackert has also been on many well-known television and radio shows worldwide including Martha Stewart Radio, NPR and Fox News.
We are excited to have Jeneth and her unique viewpoint towards marketing and sales today.
Ricci Neer
Speaker, Trainer, and Transcendental Marketing Authority
Award winning saleswoman Ricci Neer coaches and trains smart, savvy business people and empowers them to successfully market themselves and their businesses both online and offline.
Starting out as a work-at-home mom with a borrowed laptop on a dial-up internet connection in 1999, Ricci shattered records with her direct sales business, owning the largest distributorship in the United States, soon becoming a corporate internet sales trainer.
Ricci is co-host of The Shift Economy radio program and is the creator of the Transcendental Marketing Formula, a coaching and training program that inspires, educates and produces actionable results for entrepreneurs, small businesses and independent professionals.
Kate Buck Jr
7 Reasons You Need a Social Media Manager Right Now
Kate Buck, (otherwise known as @katebuckjr on Twitter or kbj) is the CEO of KBJOnline, a Social Media management and consulting agency in Austin, TX. Her company has worked with some of the top names in Internet Marketing as well as consulted with dozens of individuals and businesses around the country. She has lead strategic social marketing campaigns for global corporations, restaurants, films, entrepreneurs, consultants, retail stores, non-profits and local businesses. She is also the Co-founder of Pinqued, an interactive events production & marketing company, and has hosted wildly popular events at the top social media conferences around the country.
Kate is passionate about helping individuals and businesses get started marketing themselves online using social tools. A student herself, Kate is fascinated with the technology that connects people of like minds and interests around the world and strives to keep abreast of current thought and trends. Her mission is to bridge the gap for those that are apprehensive or overwhelmed by all the “hype”. Her approach makes social marketing manageable, affordable and effective for her clients.
Heather Ann Havenwood
Heather Ann is awesome. She also does a tremendous amount of work in the dating niche for men. For the life of me, however, I cannot find a bio for her. Sorry, Heather Ann!
Vicki Flaughers
Marketing strategy business consultant and entrepreneur, passionate about empowering the Emerging Woman Entrepreneur
“If you’re a beginning female entrepreneur or a women who is thinking about starting in business for herself, you have found your tribe. You have arrived at a safe place to talk about business. Especially if you are 35-55 years old, you are going to love this site because that’s a magic age time. You really discover who you are during those years and finally decide to do what you love instead of just what you’re “supposed” to do. The spirit of that revelation and all the promise it holds is why this site was created.
I come from a corporate background in high-tech, sales and internet marketing. I caught the entrepreneur bug back when I was 10 and became the first female “newspaper boy” in the small town of Beeville, Texas.
What’s my life philosophy?
I am determined to make a life that balances all parts of my personality. Even in my professional life – especially in my professional life – I don’t want to have to check my values and feelings at the door. I like the excitement of a big vision and I am dedicated to living an enriching life and realizing my dreams and the dreams of the people I know. My greatest pleasures come from facilitating the transformation of an idea from quiet thought to touchable actuality. Building bridges between dreams and reality is my passion. And, I love to share that with others and help where I can.”
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